eco-friendly packaging
by Hera Qasim Hera Qasim No Comments

9 Best Eco-Friendly Packaging that Needs Your Attention

eco-friendly packaging

9 Best Eco-Friendly Packaging that Needs Your Attention

What do Eco-friendly means?

“Eco-friendly” basically means materials that are Earth-friendly, without the damage or extra waste. Recently, overexploitation of resources has led us to become more and more aware of the earth and its dying resources. The reason why we need to be more aware of what we are using is because, it is not just harming our earth in the present, but will also be more harmful in the future.

What Exactly is Eco-friendly Packaging?

  • With each passing year, the public is getting more aware and empathetic about the earth. They have realized that climate change is real and it is one of the main side effects of our earth being badly damaged.
  • We throw waste as no one cares and it takes ages for a single piece of plastic to decompose. Plastic products are also extremely harmful as they can damage aquatic life and sea animals.
  • Most of the fish end up dying because they have ingested something which is made of plastic and upon examination, a lot of such materials are exposed.
  • Just like every industry needs a huge change and revolution, similarly, the packaging industry also needs to evolve and make smarter and better changes. Instead of using plastic, they should conform to using recyclable, bio-degradable and earth-friendly packaging that is not going to cause any harm to the animals or even living beings.

Benefits of using eco-friendly packaging:

When you use such packaging, you and your brand play a huge role in promoting a safe and sound environment. This change might be small, but it is visible enough. Not only that, you will be using products that have no by-products, are safe to use and also non-toxic. These products are also biodegradable and can be reused again, so in terms of cost, they are cheaper to use and you will not need to buy such packaging again and again.

  • It Will Improves Your Brand’s Image 

Since a lot of audiences are now more empathetic and serious about making healthier changes, seeing brands that promote and add to this cost will make them like them more. The tag of ‘eco-friendly’ packaging is extremely beneficial to your brand’s image as it will help to create a respectful representation. A lot of people with the same mind will actually prefer to buy from you.

  • The Interest Of Customers Will Develop 

Even if previously a lot of consumers were not attracted to your brands, now after seeing a huge and respectable movement, they will also want to invest in your brand and will prefer you because you are a company that promotes a positive image. More customers will take an interest in your company, your products, and your services.

  • It Will Benefit Fou Financially 

A lot of companies think that using sustainable products is expensive, but in reality, it is much cheaper and will benefit you a lot financially. For example, you will be re-using a lot of products so you will not need to buy things again and again and instead, you will need a one-time investment only. On the other hand, the cost will automatically go down once you will be removing the excess cost of manufacturing or developing.

  • It is now a government policy also

Previously, it was a free-willed movement. Now, in many countries, the government itself is making laws that help promote eco-friendly options. Recently, there has been a plastic ban initiated in Pakistan, by which no plastic bags are to be used. Since then, there are strict actions being taken, all of which promote this cause more and more.

Advantages of Eco-Friendly Packaging:

When it comes to food packaging, you have really limited options since you want the food items to be delivered safely and without any contamination. Items like these are extremely vulnerable to damage and being wasted. So, it’s the company’s loss. Therefore, big brands have now understood the importance of packaging and have created teams that can look into this matter. There are so many options to choose from, but now Sustainable options are taking over. It is high time to realize that using eco-friendly items is not only a good thing but becoming a necessity at an alarming rate.

1. Smart Paper Cups:

People who like to drink coffee on a regular basis use a lot of paper cups and just throw them away. A few of them might reuse it for other purposes, but rest usually creates a lot of waste. These cups were introduced which are made up of plant materials and can be recycled. They can be used for both hot and cold food items. This is a very beneficial option since so many people use cups on a daily basis in offices for drinking water, tea or coffee. Now, these cups can be made from effective materials.

2. Reusable Packing For Salads:

A thin wax paper was invented which can be folded with the salad inside. The wax inside the sheet helps to keep the salad fresh and not go bad. It is all kept together by a sticker on the top.

3. Making Sustainable Options:

A lot of items are packaged by using a plastic packaging film. This film is thin enough to protect the items. A sustainable substitute is made by using milk protein, pectin from citrus fruits and salt. This packaging is biodegradable and also free from any plastic. This also uses milk protein in an effective way.

4. Using Left Behind Food Items:

The best way to create sustainable packing is to use food items that are usually wasted or left behind. In this way, not only the new item is created but also waste is minimized. In the UK, the peas or pulses that are left during the production are used to create packing for pasta. In this way, they ensure that no waste is left behind and something new is also created. They also create custom design box for kinds of pasta and food items this way.

5. Cartons Beers:

Usually, when you buy a beer bottle, it is either made from glass or even metal. A notorious beer brand called Carlsberg has collaborated with an eco-friendly company to create beer bottles that are actually made up of wood fibres, and no plastic, glass or metal is being used. Not only that, they still taste the same and their freshness is intact and guaranteed as any other regular beer bottle may have.

6. Eatable Cups:

KFC is a huge brand and food chain that is spread all over the world. They have launched a concept of the Scoff-ee cup, in which a cup is designed with a biscuit layer, and the outside layer is of sugar paper which is edible. Coffee is presented in this cup and effectively is able to withstand the heat. The best part if that after drinking your coffee, you can easily eat the cup too. No waste!

7. Bottles Made From Recycled Material:

One great way to reuse items is to make bottles out of it. A company has created paper bottles that are made from recycled materials. The outer material is made by the newspaper while there is a thin inner lining of plastic that will help contain the material inside. The best part is that these bottles are water-resistant, therefore they will not be damaged by any liquid type of product. This concept was also taken up by a famous brand L’Oréal, which owned a brand creating body and bath products. This company utilized the same bottles to package their products effectively.

8. Egg Cartons From Newspaper:

People who buy eggs daily know that there are lots of plastic cases in which they are enclosed. Now, you can get a basket of eggs which is made from recycled newspapers. They hold the eggs inside them effectively which you can hold and carry to whichever place. The newspaper is folded into an origami-like shape and there is a cardboard strip on top to protect them.

9. Plates Made From Leaves:

A lot of unused food items are continuously used to make something new, effective and safer. There are a lot of plants which have huge leaves which can be re-used to make something else. The best part and the biggest advantage of using leaves is that they are bio-degradable and do not take so many years to decompose. This plate is made by using such leaves, and also a layer of thin paper which is just like the leaf. It is then made it into whatever shape is required, and packaged like this, which is ready to be sold.

By reading this blog, you will now be aware of the importance of eco-friendly products and why they are so in trend right now. All companies need to make a well-informed decision about what they are using and what kind of materials they are using to package their products. By taking these small steps, only then we can create a bigger impact to save our earth, or to try at least. You can also check out Roshpack for a lot of packaging options according to your liking and interest.

by Hera Qasim Hera Qasim No Comments

Best And Convenient Way To Purchase Custom Boxes

Rosh-pack

Best And Convenient Way To Purchase Custom Boxes

What is a custom box?

A custom box is a very simple but extremely effective way to improve your brand’s identity, gain the client’s trust and also improve your quality service. 

These small advantages actually help a great deal in all. 

Often underrated, but it is one of the best and practical marketing tools that you can use for your business. It works in so many different ways, but all will be to benefit you and your business. 

Why is a custom box so important?

A custom box will put your brand name and identity right in front of your client. 

For Example: 

You shopped for something online from a brand and it is delivered to your house. 

What will be the first thing that you notice or even touch?

It will be the main packing box in which the product arrived. You will see the brand’s logo and will remember it. 

You can also see the brand’s color scheme, the patterns which are the brand’s identity. 

Now, whoever sees the packing box is going to ask which brand is this, what do they sell and maybe even go and look up their website and products. 

In this simple manner, you gained one more viewer or a potential buyer! 

Factors to consider before purchasing custom boxes:

So now that you have decided to invest upon spending some custom printed boxes, you need to analyze and focus on a few factors before you make the actual payments.

They include: 

  • Your target audience matters a lot. If you are targeting women, you can use colors that attract them and also print your boxes like that. 

 Similarly, for kids, you can use cartoon characters and animal prints. So the audience matters a lot in this regard. 

  • You should also analyze what your competitors are selling and how are they designing their printing boxes, or custom boxes. 

 You can take inspiration but do not copy.

  • The design of the custom boxes matters a lot in this regard since they will be representing your brand image and whatever you are selling.

 So, make sure you design your custom boxes very well in a manner that it will introduce your brand to the masses.

  • Keep an eye on the latest packaging trends. Every year, a lot of designers introduce new and innovative styles of packing. Make sure to check it out and see which is feasible for your brand. 
  • It is important to hire someone who is professional enough to work for you. It is a one-time investment for designing proper label, and print for your box but it goes a long way. 

Best and most convenient ways to purchase custom boxes: 

So now that you have decided your brand wants to invest in custom printed boxes, you might want to look upon a few options that are available online or in stores.

You can check out the few options by which you can get your hands on the best and most durable custom boxes: 

  • Buy wholesale:

A lot of companies like Ali Baba offer you wholesale products. 

One of the biggest benefits of buying boxes on wholesale is the overall rate is reduced. 

The more boxes you order, the lesser amount you will have to pay overall. 

This is great for companies who are looking for a bigger number of boxes. 

One other advantage is that it’s a one-time investment. 

You will have to buy boxes just once and then you can keep on using them. 

There might be some damage when you buy boxes on a bigger rate but chances are less. 

  • Buy from same niche brands:

If there are other brands like you with the same niche and type of products, you can buy unprinted boxes from them as well.

A lot of bigger companies who manufacture and make their own boxes make a generic design, which they even sell to other companies.

Sometimes two brands get their boxes made in the same lab or place and therefore they might be same too.

The difference is how you present it. You can make it of your brand by posting your own label, your logo and your brand name. 

  • Look for websites online:

There are a lot of websites on the internet which sell boxes on demand. Not only that, they give you a good price and a lot of packages and discount code. 

Roshpack is one of those websites from where you can order custom printed boxes in whatever size and shape you like. 

They offer a variety of boxes, whether you want for food items, fruits, medicines or pizza.

You just have to inform them of the shape and size, and the quantity.

Plus, they can also print out your custom label on the boxes and deliver it to you.

roshpack
by Hera Qasim Hera Qasim No Comments

5 Packaging Types to Consider

roshpack

5 Packaging Types to Consider

It is so clear now that the outer packaging types plays a big role in marketing your brand better. In the past few years, this industry has not changed a lot. Nowadays, there are so many options out there to create custom boxes and whatnot. It has now become difficult to pick one. Let’s check out a few options you can use to improve your brand: 

  • Corrugated Boxes

Simply said, corrugated boxes are Cardboard boxes. These boxes are widely used as they can be easily shipped and stored. Depending on the strength and durability there are so many different types of corrugated boxes. Corrugated material is actually made up of 3 layers, with the middle layer being called a flute, and it is responsible for its strength and durability. 

It is mainly made from recycled paper so is the most sustainable option out there. For example, it is widely used to make medicine box, or even used in pizza packaging. They can be easily reused and recycled as much as you want.

  • Plastic boxes

Plastic is widely used in packing because it can show the product it contains inside without having to open it up. It is also lighter and flexible. It is used in a lot of wide range of materials. A traditional item like glass, ceramic or wood is now replaced with plastic. Generally, they are more durable materials. They can also be made airtight to help preserve your food and prevent contamination. It can also be easily recycled and new item can be easily produced.

  • Rigid boxes

These are the type of boxes which are commonly used to pack jewellery, phones or watches. These are sturdy and stable enough. Because of its durability, they do not lose their appearance easily. They also look a lot better in appearance. It is essentially a cardboard box, but it is made up of paperboard which is a lot thicker than the usual. The best example if the box used in the packing of iPhones. 

They definitely look a lot more polished in appearance. They do not collapse that easily and can also be easily made as custom printed boxes. One big downside is that they may be heavier, which means they need more shipping charges

  • Polybags

Commonly known as a plastic bag, a ply bag is made of thin and flexible plastic film. It is commonly used and can help to pack a lot of items like food, flowers, magazines and etc. They are lighter in weight, can be reused and also flexible in use. They are simpler to produce as compared to other therefore cost-effective option. 

  • Foil sealed bags

Typically if you use tea or coffee you will be familiar with this type of packing. It keeps the item inside fresh and dense. The flavour is also maintained and no contamination can occur, therefore improving the shelf life. You can also use it to pack clothing items. It works by removing oxygen gas, which is the main factor causing fungi and bacteria. 

ROSHPACK
by Hera Qasim Hera Qasim No Comments

6 Sustainable Food Service Packaging Options

 ROSHPACK

6 Sustainable Food Service Packaging Options

When it comes to Food packaging, you have really limited options since you want the food items to be delivered safely and without any contamination. Items like these are extremely vulnerable to damage and being wasted. So, it’s the company’s loss. 

Therefore big brands have now understood the due importance of service packaging and have created teams which can look into this matter. There are so many options to choose from, but now Sustainable options are taking over. It is high time to realize that using eco-friendly items are not only a good thing but becoming a necessity at an alarming rate. 

 

  • Smart paper cups, People who like to drink coffee on a regular basis use a lot of paper cups and just throw them away. A few of them might reuse it for other purposes, but rest usually creates a lot of waste. These cups were introduced which are made up of plant materials and can be recycled. They can be used for both hot and cold food items. 
  • A reusable packing for salads, A thin wax paper was invented which can be folded with the salad inside. The wax inside the sheet helps to keep the salad fresh and not go bad. It is all kept together by a sticker on the top. 
  • A lot of items are packaged by using a plastic packaging film. This film is thin enough to protect the items. A sustainable substitute is made by using milk protein, pectin from citrus fruits and salt. This packaging is biodegradable and also free from any plastic. This also uses milk protein in an effective way. 
  • The best way to create sustainable packing is to use food items that is usually wasted or left behind. In this way, not only a new item is created but also waste is minimized. In the UK, the peas or pulses that are left during the production are used to create packing for pastas. In this way, they ensure that no waste is left behind and something new is also created. They also create custom design box for pastas and food items this way. 
  • Usually, when you buy a beer bottle, it is either made from glass or even metal. A notorious beer brand called Carlsberg has collaborated with an eco-friendly company to create beer bottles that are actually made up of wood fibres, and no plastic, glass or metal is being used. Not only that, they still taste the same and their freshness is intact and guaranteed as any other regular beer bottle may have. 
  • KFC is a huge brand and food chain that is spread all over the world. They have launched a concept of Scoff-ee cup, in which a cup is designed with a biscuit layer, and the outside layer is of sugar paper which is edible. Coffee is presented in this cup and effectively is able to withstand the heat. The best part if that after drinking your coffee, you can easily eat the cup too. No waste! 

 

 

by Hera Qasim Hera Qasim No Comments

5 Trends in Pizza Packaging

pizza-packaging

5 Trends in Pizza Packaging

If you are a company whose main specialty is to deal in pizzas, then packaging is extremely important for your business not just for the aesthetic appeal, but also to ensure pizza is safely transported without being damaged. 

Choosing pizza packaging boxes is an important decision that a company’s packaging departments makes which is also crucial for its sales.

Here are 5 trends emerging in this field, from which you can benefit: 

  • Festive packaging

A lot of companies like to custom create boxes for a particular event. This could include adding new themes, designs, symbols, texts or even changing the whole appearance of boxes with the label of limited edition. These designs will be custom created for a particular festival.

For example, for Independence Day, you can turn your regular packaging into green and also promote it via deals and promotions so that more users will avail that offer, and you can sell those custom boxes. These boxes are made in a limited number and sold accordingly.

  • Improving identity

Whenever a customer orders a pizza, its outer packaging is the first thing they receive. A lot of huge chains are working on improving their brand identity, by displaying their logo and name on the center of box. 

Also, they have started to sell in different shapes other than the typical round, which can be a great identification mark of that brand. 

  • New Designs

Traditionally we use to buy a big circular box containing pizza. Now, there is also an option of buying boxes with separate slices. This is a great thing for people who want to try a different flavor but are not so sure about it.

Also, if you want a quick lunch and grab something on the go, it is better to buy a smaller version of such pizza. This one slice pizza is offered now by a lot of leading pizza chains. Roshpack offers a lot of new designs that you can use to package and brand your pizza. 

  • Vibrant Boxes

When it comes to pizza boxes, you can never be minimalistic. It is always about choosing big texts with bright colours and themes. Creating colourful and vibrant pizza box is actually a great way to improve your brand image and particular theme is associated with your brand.

For example, we know pizza hut has black and red theme so we can associate it with the brand. This fact is important as customers will relate to the packaging and will know about the company too. This is an important way to stay in your customers minds. 

  • Think out of the box

Pizza does not always has to come in a round or circular box. There are so many new ways it can be represented. Rectangular, triangle or even any other shape you want. Companies are being more creative with their designs and challenging the norms. There are so many new shapes and sequences that are being used in this industry to promote sales and engagement. 

food-package
by Hera Qasim Hera Qasim No Comments

How to improve the design of a food package

 improve-design

How to improve the design of a food package

When it comes to fruit packaging, the main goal is to deliver it safe and fresh and without contamination.

For example, if you are packing a fresh basket of fruit, you would want it to arrive fresh too. You would choose the packing material accordingly. Quality depends on food to food package. Choosing to package for fresh fruits and vegetables can be a difficult task to do. Because these items decompose or turn bad very quickly.

Therefore, the following things must be kept in mind

 

  • When packing fruit, enough cushioning material should be provided inside the boxes. Fruits and vegetables do not get damaged while transportation in this way. Since these items are soft and fresh. There is a higher risk that they will get damage simply by crushing with each other. Bananas or grapes have a high rate of going bad due to transportation because of this reason.

 

  • Choose a packaging box which allows air to pass through it so that no microbial contamination can occur in it. Even the storage area where the boxes are places should have controlled temperature and light conditions so that the food item is safe.

 

  • Usually, for packaging such items, cartons are used as secondary they provide more durability and strength without damaging the materials inside them. 

 

  • No matter what, the aesthetic appeal of the packaging box should not be compromised. The brand name, logo or contact details should be fairly visible on the outer packaging so that the retailer or consumer knows who to contact.

 

  • Bakery item should be delivered fresh and everything should be packed separately. The label should have an expiry date written clearly so that the customers can use it well before. Also, make sure to use packing according to the company’s manifesto.

 

  • For bulk items, it is important to use packing that can help the wholesale product be safe.

 

  • When delivering such products directly to the consumers, it is important that they be fresh and has a longer shelf life. Also, such packaging should be easy to handle and not too heavy and labelled correctly so that the customers know what is inside it.

 

  • In a lot of countries, supermarkets also offer a variety of fresh produce, such as in ready to eat form. Fruit might be cleaned and cut up in small pieces, and either packed in zip lock bags, small plastic boxes or in a frozen form so that the consumers can readily open them and uses it. This does keep the fruits and vegetables fresher but reduces the shelf life. There is a high demand for it as the consumers can readily see the product in front of them, and it attracts them more too. 

 

  • Such edible items are at a higher risk of microbial contamination, therefore some enzyme needs to be added to protect these items from being contaminated by fungus or microbes before they even reach the consumer. This is also important part of packaging since one infected item will destroy the whole box. 
environmentally-friendly
by Hera Qasim Hera Qasim No Comments

What are environmentally friendly ways of packaging products

environmentally-friendly

What are environmentally friendly ways of packaging products

With an increase in plastic pollution and our oceans being filled with this filth, many companies and government have taken up a strong initiative to ban plastics in all walks of life. Simply said, for making custom boxes, now brands have to use options which are environmentally friendly and safe.

There are a few ways which you can use this concept in your packing methodology: 

  • Re-using your packing and boxes

One of the biggest ways you can minimize waste and plastic pollution is to use cardboard boxes which can be easily reused.

For example, during the house shifting a lot of boxes can be used again which are usually just lying around the house. In this way, they will not be needed to throw. From a financial point of view for the business, it also reduces cost as you will not have to buy boxes again and again. Design packaging in a manner which can be reused easily by the consumers, you should also add details about how such items can be used again for multiple purposes so that it will be easy for your consumers. 

  • Alternate plastic by paper

Plastic is the main culprit that is causing a lot of danger to aquatic life. It takes many years for simple plastic to decompose, making it a harmful material to use. A lot of our waste is thrown in oceans which endangers the species living there. Instead of using plastic for your products, switch to paper as much as you can.

For example, big retail brands have switched offering plastic shoppers to paper bags now. Many huge retailers have also introduced seeds in the paper which you can plant too. 

  • Use Earth-friendly options

When you are creating packing items and materials,  you can look into the option of choosing biodegradable materials. Such materials can decompose easily and faster too. Unlike plastics, they are not that harmful for any living being. They may be a little expensive than usual packaging, but it is a one-time investment which is extremely important to create sustainable packaging for your brand. 

  • Reduce the amount and layers of packaging

Only do the necessary amount of packaging required to ship the products safely. A lot of brands add a lot of fillers, thermopile and plastic sheets wrapped around the product just for presentation or either filling the empty spaces. Instead, try to reduce the extra layers. Some products may be affected this way as reduced packaging may alter the shelf-life. In such cases, let your customers know about it beforehand. 

  • Create new ideas

This concept of eco-friendly products is not new, but still not practiced so widely. Therefore, there might be limited options in the market when it comes to choosing sustainable products. Try to create new ideas about how you can change the packaging and make it more earth-friendly. The best way is to search for new ideas and thoughts, making new materials and informing the public on how they can re-use these. 

why-is-product-packaging-important-for business
by Hera Qasim Hera Qasim No Comments

Why is product packaging important for business

why-is-product-packaging-important-for business

Why is product packaging important for business

You must be wondering, why so much pressure is put on choosing the best packing nowadays? The reason is that your packaging is the first thing that comes in contact with the customer and your first shot at creating an everlasting impression as well. Use it well. Business and brands have actually started to take it so seriously, that they have been investing their money and time and making special creative teams for the designing of the packing only!

Whether you are making a pizza box or a simple carton, your product packaging is extremely important. Here are a few reasons why:

  • Your packing will speak to the customer way before the product. It is the outermost layer of your brand. When a parcel arrives at the customer’s house, they will open it up and see the product first. How it is packaged and represented matters a lot. For example, your fruit packaging is done by using extremely low-quality carton, then not only will the fruit be rotten, but the customer will also feel upset and might never trust your business again.
  • Good packaging is like your brand’s voice. Its themes, ideas, colours, and texts say a lot about your brand. It guides on things like your brand’s target audience, its goal, its vision and philosophy and even future prospects. If your brand uses sustainable packing then it will be labelled as an aware and earth-friendly brand. Not only will that gain you respect amongst the masses, but everybody will also appreciate how much you think about the environment too.
  • It is a cheap and effective way to market your product and boost your sales. For example, many popular makeup companies often launch collections with a specific theme and packaging idea. This helps them to market their product better by promoting their brand’s idea and name. When they go to buy your product, they might not remember your company’s name, but they will always remember the tube design, the way the bottle was represented or the colour scheme of that collection. It helps to increase your sales and market your product to the audience.
  • Your packaging is also the thing which sets you apart from other competitors and brands with the same niche. Again, what difference does your mascara and XYZ brand’s mascara may have? The packaging of the tube. Yours might be more effective to use, or even by funkier and looks better. While the other brand may not have worked hard at it and not gathered that much attention for their product.
  • Your packaging will always be a symbolic representation of your business and consumers will remember it. For example, we always remember the classic colour scheme of beverage companies like Pepsi or Coca Cola. Even through the years they have changed and upgraded their packing but stayed the same with their colour scheme. With just their colours we can recognize from far away that it is the same brand! That is the power of packaging.
food packaging
by Hera Qasim Hera Qasim No Comments

What are the basic qualities of food packaging

food packaging

What are the basic qualities of food packaging

When you are looking to designing food packaging, there are different aspects to it. The brand might see it as a way to brand their business and ship these items safely. The consumer will want the products to be delivered safely and timely. Similarly, the people who design these packaging will focus more on the design and its aesthetics. There comes a lot of choices you have to make. Like, which material to choose, how to properly wrap each product, choosing different types of boxes and whatnot. 

  1. Before you choose a particular packing system, you need to properly assess and analyze its life cycle. This is termed as Life Cycle Assessment or LCA. A lot of researches spend time on this concept to analyze the life cycle of each food item, and to develop different systems and software which can help to improve it further. 
  2. You want to make sure that you choose materials that will safely transport your items. This depends upon what type of food is being shipped and the distance. Fruits or other delicate items need proper wrapping to be shipped without damage. Similarly, if you are shipping baked goods, you need to pack each of them in proper boxes first then do secondary layer. So, either you use glass, cardboard, plastic or corrugated packaging; it all depends on a number of other factors. 
  3. Always prefer to choose sustainable options. Even in your packaging system, try to incorporate reusable and recyclable items and say no to plastics. The more you choose bio-degradable products, the safer it is for the environment. Even from the brand’s point of view, it is cheaper to buy boxes in bulk only once, and recycle or re-use the remaining instead of purchasing again and again. 
  4. Food particles are susceptible to degradation and microbial or insects contamination. Therefore, such items need to be properly packed and made safe. Preservatives are added where there is a high risk of oxidation or items turning bad. Then, in secondary packaging also, they are made sure of that temperature is maintained and they are kept safe from any harsh environment. Always label the requirements on each product and also on the main box. 
  5. There are plenty of smart packaging systems available which are mainly used for poultry or seafood. These types of systems are specially made for protein or muscle containing foods as there is a high risk of contamination. 
  6. It is important to know what types of materials are being used. Some of them, when exposed to high temperatures, may release toxins which can harm the food and affect its safety. Such harmful items may include polythene, Styrofoam and numerous kinds of plastics. This is one main reason also why plastics are now being banned internationally as they are extremely dangerous for everybody. This is why temperature regulation is so important during packaging, and it should be checked on a routine basis by the shipping department, or else it can waste the food items. 

 

5 Packaging Design Tips You Have Not Heard Before
by Hera Qasim Hera Qasim No Comments

5 Packaging Design Tips You Have Not Heard Before

5 Packaging Design Tips You Have Not Heard Before

5 Packaging Design Tips You Have Not Heard Before

To make a mark in the packaging department, you need to do something unique and creative. The only way to catch the attention of your consumers is to provide them with something different and incomparable. That means a lot of work is to be done by your creative department to go out of the box and challenge the norms. Here are 5 Designing tips you must have not heard of before. Try them and see how your customer will be pleasantly surprised! 

  1. Usually, when a box is opened, there is a strap attached to it which says Open here. It is conventional boring. To make it interesting, you can change that line. Either make it more graphic or change the text to something fun. This is the first contact your consumer will have with your product; therefore the very first impression begins from here. 
  2. When we are focusing on designing packaging, we put a lot of effort on the top of the box or the sides. We rarely focus on the bottom part. You cannot predict how the box is going to be used later on. For example, boxes for house shifting can have an inspirational or funny quote embedded at the bottom. When such boxes are used, these designs become of important value and can actually improve the worth of the product. You can also add different texts or shapes and designs at the bottom of any product. 
  3. Similar to designing at the bottom, there is also one very important part that can be used. Lots of bottles and jars come with lids and caps. Often these caps are not utilized enough. These lids can have some nice designing, graphics or even quotes or one-liner to make it seem more interesting. Similarly, the area under the lid can also be utilized for several purposes. Several beverages companies put specific codes under the lid that users can scratch and enter the lucky draw. 
  4. Not just the product packaging, but the outer box packaging also can play a huge role. When a customer orders your product the very first interaction is with the outer package or box. It depends upon how that box is designed and the ease of opening, which can make a huge impression of your brand on the consumers. It should be properly packaged, labelled and shipped to the customers. 
  5. On each product, there is a bar code which helps with its identification and also tells about its information like batch number etc. One already used idea is to present that code in a fun manner. Add some inanimate objects or design to make it more fun in appearance. However, it should not ruin the reading ability of the barcode. 

So the conclusion is that before you design packaging for your products, you need to brainstorm and think about new and creative ideas. These will help improve sales and market position of your brand more by attracting more valuable customers to your business.