Choosing the right packaging is one of the most important decisions a brand can make. Not only do good custom boxes look physically appealing to the customers, but they can also represent your brand very well. If you choose the proper packaging according to your brand and products then not only can you improve your sales but also save money. Wondering how? Let us find out.
1. Switch to Sustainable Packaging
As a lot of industries now prefer to use eco-friendly products and materials, so should you! The best part is that such cartons are not only re-usable; they can also be recycled easily. So, how will you save money here? Simply, because you will have to make bulk purchases only once! You can easily reuse them for other purposes, or simply recycle!
2. Choosing product appropriate packaging
For example, if you are making boxes for house shifting, then you will make the sizes and quality according to it, i.e. should be durable enough to transport heavier items. Again, if you are delivering pizza, you will choose boxes that are lighter in weight and shape will also be according to the pizza. If you buy bigger boxes for simple items such as pizza or medicine, you will be wasting money on such boxes! Buy according to the product. Some require specific requirements while some don’t.
3. Invest in the Design
Proper designing and labeling is one aspect of a carton box you should look to invest your time and money in. Again, it is the same as making a bulk purchase once. You need to invest only once in a brilliant design which will stay as your brand image, so choose wisely. Choose a good logo and professional designer who can make it according to your brand. Also, make sure the label on the packaging is also suitable and appropriate.
4. Choosing the Right Material Quality
When buying boxes, there are a lot of options available. For example, when choosing between corrugated or cardboard we should know which option is better. There is a lot of difference in between the two, such as durability, stacking strength and puncture resistance. Since our products will be transported and shipped, then you need to buy boxes keeping that in mind. Both types have their own pros and cons. After carefully analyzing both, you need to align it according to your requirements.
5. Determine the Shipping Locations
Depending upon where you will be sending your shipment, a lot of factors can affect. For example, if you are sending within the city, then maybe not a lot of fillers need to be added to cushion the product. If your products do not arrive safely, it can waste a lot of your money. So, to make sure you are not damaging your products, you need to analyze the distance it will travel and then pack it accordingly. Choosing the right materials, proper packing and even adding the needed filler in it will help protect your products and save your money.