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Why an Effective eCommerce Packaging is Required when it Comes to Selling Online

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When it comes to creating a brand, a lot of hard work is required. From creating a product to making its labels, custom boxes and what not, is a long series of work and commitment. The ultimate goal is to put out a product that customers genuinely love and use. As the world of e-commerce is growing day by day, it is becoming hard to stay in the business. Sellers are always trying out new ways to give their buyers a great experience when it comes to their product. Thats where product packaging comes in and it is one of the best marketing tactics to make your mark in the market. 

  • Use Custom Packaging for Clients

If you pack each product in their own custom-made boxes and packages, it gives customers a special feeling. Like the product was made with love and special attention connecting to them. When customers show these boxes to other friends and relatives, they will also be interested in your brand. You can also add custom notes with your product so that the customers feel like it  was catered to them. 

  • Brand your Product Well

There are quite a few factors which go into eCommerce branding. Things such as logos, brand name, label and text, colour schemes etc are what define your brand. You need to choose them for your packaging to represent your brand. For example, if your brand is targeted at a younger audience, you need to add vibrant colours and patterns. The logo outside on the Carton Box represents the identity of your business to customers and anyone else who sees it. 

  • Be Creative but Authentic

You can try out new textures, patterns and schemes to see what works best for you. Lots of big brands like Pepsi keep on changing their packaging to stay updated and fresh. Your ideas, however, should be genuine and exclusive to your identity. It is good to use out of the box ideas and content while you are choosing your packaging. Not only you can catch customers attention, but you can also keep them hooked. 

  • Add More Value to your Packaging

There are always a few extra factors you can add to increase the value and improve your packaging experience. For example, a customized note address to your customer. A complimentary product once in a while can also help. Try adding your business card and a tissue labeled with your company’s logo. You can also use a custom tape to pack your corrugated packaging from the outside. 

  • Your Packaging Should be Memorable

 

One very important aspect to choosing a packaging design is to choose something that is easy to remember for customers and stays in their mind for a long time. Your outer packaging is the first thing the customers come in contact with when they buy your product. It should represent your brand well, with labels, logos and descriptions where required. When you use custom packaging, or add some factor that will actually help them to recognize your brand wherever they see it. 

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What Can Environmentally Friendly Packaging Do For Businesses?

 

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In today’s digital age, businesses are trying to attract consumers towards their products through all kinds of advertising. From television and newspaper adverts to social media campaigns and event sponsorship, every business is trying to maximize its reach by using every kind of medium available at its disposal.

Internet and computers didn’t just start the digital era though; they also started the era of social awareness. Today, everyone is quite aware of problems like global warming and climate change and, everyone is trying to play their role in stopping these life-threatening global issues.

In a recent survey, conducted by a well-respected research firm, it was found that not only does the average citizen wants to play a bigger role in fighting climate change but they also want to see businesses and corporations do the same too. Nearly 80% of the population wants to see businesses play a bigger role in our fight against global warming.

How can businesses step up?

A lot of big corporations have made it their mission to fight global warming and majority of them are trying to achieve the carbon-neutral status as soon as possible.

There are quite a few ways through which businesses around the world are fighting global warming. Here are some of the most prominent; generating electricity through renewable energy sources for their offices, banning or limiting the use of plastic, kick starting plantation drives and even trying to suck out carbon from the air.

Two other great way for businesses to be environmentally-friendly is by going paperless and only using cartons & custom boxes that are made out of recycled materials and can be recycled again.

Using recycled cartons is good for your business

As we mentioned earlier, thanks to the internet, people are a lot more socially aware these days. Today, people notice which businesses are employing environmentally-friendly policies and then people show their appreciation and support for such businesses by buying more from them and always coming back to them in future.

Needless to say, using environmentally-friendly packaging can earn you loyal customers and that will help build brand image and increase sales simultaneously.

Environmentally-friendly packaging can help reduce your costs

Recycling carton boxes is one of the cheapest and easiest recycling processes and this is why recycled (and eco-friendly!) packaging is so cheap and common these days. By replacing your products’ plastic packaging with eco-friendly cartons, not only will your business earn customers’ respect but it will also be able to reduce its costs (and help save the planet at the same time).

The thing about carton boxes is that they come in standard sizes and if the product that’s being packed is small, companies usually fill the gap an extra piece of corrugated packaging. The good news is that almost all big businesses offer custom-built boxes and cartons.

Today, almost all big and smart businesses are going for custom boxes because it allows them to pack their products in beautiful-looking and nicely-fitting boxes while doing their bit for the environment.

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Roshan Packages helps bring theories to life for ACCA students

Roshan Packages helps ACCA students bring theories to life!

A group of ACCA students from SKANS School of Accountancy visited Roshan Packages Limited’s state of the art corrugation packaging plant located in Sundar Industrial Estate Lahore last week and learnt about the entire manufacturing process from the raw material stage in the form of paper, to the end product i.e. corrugation boxes. The youngsters, consisting of ACCA affiliates and ACCA qualified students, were able to get up close to the working manufacturing machinery and see first-hand, the range of technical processes involved in manufacturing of what appears to be a simple carton box to a layman.

As soon as the students arrived they were at first given a presentation of an overview of Roshan Packages Limited’s past, present and the future prospects by the marketing team of Roshan Packages. The ACCA students showed quite an interest when being informed about around a 1000 job openings at Roshan SunTao Paper Mills Pvt. Ltd. which is set to open in 2019, reducing costs as well as using eco friendly processes and machinery. After the company’s background, the focus of the visit shifted towards the ACCA students about how they can achieve the soft skills and how their hard technical skills are applied in the corporate world. HR team of Roshan Packages educated the youngsters on how they need to behave in an interview or an organization despite having the technical skills, the importance of interpersonal skills was deemed mandatory.

The HR team further took great interest in students’ mental well-being when entering the job market and helped out by providing them the key insights and useful techniques from the perspective of a company’s HR and what they are looking in a potential candidate. The discussion took a very interesting turn when a member from Finance department of Roshan Packages answered student’s engaging and relevant technical questions.

The ACCA students were pleasantly surprised to know that Roshan Packages limited is an ICAEW approved employer as well as an ACCA approved employer. Ms. Sehr Abid, from the placement office of SKANS School of Accountancy said, “This was a fantastic opportunity for the students to see an industrial environment with real world examples of how a packaging company works. Being able to bring the theory of what the students have been learning, to life is invaluable. I’d like to thank Roshan Packages Limited for working with us to make this possible for the students. I think the students were all extremely engaged, listened intently and absorbed each and every word”.

Following the Corrugation plant visit, at the lunch arranged by Roshan Packages, a student enthusiastically told about her experience: “It was more interesting than I thought it was going to be. Seeing how much goes into a business is fascinating and knowing that Roshan is an ACCA and ICAEW approved employer was really encouraging”. The students were found contemplating about their future plans over the lunch and asked the Roshan team any remaining questions that they had.

SKANS School of Accountancy which is based in New Garden Town in Lahore, aims to be one of the leading business schools in the field of Professional Accountancy Education. It has developed an expertise in the realm of CA (Pak), ACCA (UK), CIMA (UK), CAT (UK) and CISA (USA).