Everyone wants to create a different and attractive packaging design for their retail boxes, such as Custom Boxes by RoshPack. The most important part about them is that it needs to be made so that it can depict the true essence of your brand. Most small business owners like to make their own packaging and go with the DIY principle. However, when it comes to creating a custom retail packaging, you need to hire a professional designer.
Step 1: The first thing you need to do is to create a rough image of what you want. For example, you want to design simple Fruit Packaging. You can go online and search for different inspirations across the web and get an idea of what you would like.
Step 2: analyze your audience. Does your target audience compose more of females or males? Is it targeted at kids or at an older audience? The right statistics of audience can help you to find the right design that perfectly represents your brand and translates it among the masses.
Step 3: Take a good look at your competitors. Understand what and how they are selling. Take a good look at their marketing strategies, their goals and campaigns. You will fully understand how you can represent in a similar but better way.
For hiring a good and competent designer:
- Check out their previous work
See whether they have done something similar to what you are hiring them for. For example, if you are hiring to design House Shifting Boxes, then look for relevant experience. Check their portfolio, which is usually available online on sites as Dribble, 99 designs, design-crowd and many more. It is easy to view work online and then get in touch with them personally. It saves time for both of the party while also reducing costs.
2. Check out agencies to find the best designers
A lot of agencies will help to hook you up with the best and professional designers. An agency has a big range of designers that you can select from.
3. Hiring Freelancers
Hiring an amazing freelancer is not difficult, plus this type of field is also expanding a lot. Many designers now work in form of gigs. There is low overhead cost as compared to finding one through an agency, therefore much better for smaller brands too. However, there might be trust and deadline issue, so make sure you hire someone who is reliable with his work.
4. Explain your Goals, Inspirations
Let the designers know what and how you want the packaging design to be. You should be clear on what you want and which elements you do not want.
5. Be clear about deadlines, milestones and payments
One of the worst things is not to pay the designers, or such people not meeting deadlines. Before hitting it off, make sure to have clear and preferably written agreement on the payments and milestones, and the deadlines so there is no sort of misconception and arguments later on.