Everyone wants to create a different and attractive packaging design for their retail boxes, such as Custom Boxes by RoshPack. The most important part about them is that it needs to be made so that it can depict the true essence of your brand. Most small business owners like to make their own packaging and go with the DIY principle. However, when it comes to creating a custom retail packaging, you need to hire a professional designer.
Choosing the right packaging is one of the most important decisions a brand can make. Not only do good custom boxes look physically appealing to the customers, but they can also represent your brand very well. If you choose the proper packaging according to your brand and products then not only can you improve your sales but also save money. Wondering how? Let us find out.
When it comes to packaging, it all depends on the product inside it. For example, if you are packaging a fragile item, you need to use corrugated packaging and sheets to give it more strength. Similarly, if you are packing a food item, it will have a different quality. When it comes to choosing packaging for fresh Fruits and vegetables, it can be a difficult task to do so as these items decompose or turn bad very quickly. Therefore, the following things must be kept in mind:
When it comes to creating a brand, a lot of hard work is required. From creating a product to making its labels, custom boxes and what not, is a long series of work and commitment. The ultimate goal is to put out a product that customers genuinely love and use. As the world of e-commerce is growing day by day, it is becoming hard to stay in the business. Sellers are always trying out new ways to give their buyers a great experience when it comes to their product. Thats where product packaging comes in and it is one of the best marketing tactics to make your mark in the market.
- Use Custom Packaging for Clients
If you pack each product in their own custom-made boxes and packages, it gives customers a special feeling. Like the product was made with love and special attention connecting to them. When customers show these boxes to other friends and relatives, they will also be interested in your brand. You can also add custom notes with your product so that the customers feel like it was catered to them.
- Brand your Product Well
There are quite a few factors which go into eCommerce branding. Things such as logos, brand name, label and text, colour schemes etc are what define your brand. You need to choose them for your packaging to represent your brand. For example, if your brand is targeted at a younger audience, you need to add vibrant colours and patterns. The logo outside on the Carton Box represents the identity of your business to customers and anyone else who sees it.
- Be Creative but Authentic
You can try out new textures, patterns and schemes to see what works best for you. Lots of big brands like Pepsi keep on changing their packaging to stay updated and fresh. Your ideas, however, should be genuine and exclusive to your identity. It is good to use out of the box ideas and content while you are choosing your packaging. Not only you can catch customers attention, but you can also keep them hooked.
- Add More Value to your Packaging
There are always a few extra factors you can add to increase the value and improve your packaging experience. For example, a customized note address to your customer. A complimentary product once in a while can also help. Try adding your business card and a tissue labeled with your company’s logo. You can also use a custom tape to pack your corrugated packaging from the outside.
- Your Packaging Should be Memorable
One very important aspect to choosing a packaging design is to choose something that is easy to remember for customers and stays in their mind for a long time. Your outer packaging is the first thing the customers come in contact with when they buy your product. It should represent your brand well, with labels, logos and descriptions where required. When you use custom packaging, or add some factor that will actually help them to recognize your brand wherever they see it.
Regardless of whether you’re running a business-to-business brand or a business-to-consumer one, you brand needs sales in order to do well. This is especially true regarding food-selling brands. Today, the competition in the food industry is just so tough that brands are starting to run out of ways in order to catch up or stay ahead of the others. Some brands are choosing to spend millions on a TV advertisement and some choose to focus the majority of the marketing budget on social media marketing.
Are you looking for a marketing strategy to promote your business in a better way? There are so many tricks to achieve that, but one commonly overlooked factor is to get custom printed boxes for your brand’s products. As businesses try to struggle with improving their branding and reach, they often forget the importance of packaging and the powerful impression that can be made with it. But, why do you need a custom box? Here are a few reasons to convince you to invest on them:
Are you in the process of house shifting? We know how daunting it can be. From packing everything, making labels, bubble wrapping, to selecting the proper packing boxes, one can easily make a wrong decision along the way. We are going to be sharing a few suggestions on what to consider when you are selecting packing boxes while shifting!
Choosing a proper moving box is a very important factor of house shifting. You need to buy boxes which are durable enough to hold goods and also find a means to dispose them off properly afterwards. These boxes are made up of variable materials and are different from the ones you see in retail stores, therefore the strength varies too.
In today’s digital age, businesses are trying to attract consumers towards their products through all kinds of advertising. From television and newspaper adverts to social media campaigns and event sponsorship, every business is trying to maximize its reach by using every kind of medium available at its disposal.
Internet and computers didn’t just start the digital era though; they also started the era of social awareness. Today, everyone is quite aware of problems like global warming and climate change and, everyone is trying to play their role in stopping these life-threatening global issues.
In a recent survey, conducted by a well-respected research firm, it was found that not only does the average citizen wants to play a bigger role in fighting climate change but they also want to see businesses and corporations do the same too. Nearly 80% of the population wants to see businesses play a bigger role in our fight against global warming.
How can businesses step up?
A lot of big corporations have made it their mission to fight global warming and majority of them are trying to achieve the carbon-neutral status as soon as possible.
There are quite a few ways through which businesses around the world are fighting global warming. Here are some of the most prominent; generating electricity through renewable energy sources for their offices, banning or limiting the use of plastic, kick starting plantation drives and even trying to suck out carbon from the air.
Using recycled cartons is good for your business
As we mentioned earlier, thanks to the internet, people are a lot more socially aware these days. Today, people notice which businesses are employing environmentally-friendly policies and then people show their appreciation and support for such businesses by buying more from them and always coming back to them in future.
Needless to say, using environmentally-friendly packaging can earn you loyal customers and that will help build brand image and increase sales simultaneously.
Environmentally-friendly packaging can help reduce your costs
Recycling carton boxes is one of the cheapest and easiest recycling processes and this is why recycled (and eco-friendly!) packaging is so cheap and common these days. By replacing your products’ plastic packaging with eco-friendly cartons, not only will your business earn customers’ respect but it will also be able to reduce its costs (and help save the planet at the same time).
The thing about carton boxes is that they come in standard sizes and if the product that’s being packed is small, companies usually fill the gap an extra piece of corrugated packaging. The good news is that almost all big businesses offer custom-built boxes and cartons.
Today, almost all big and smart businesses are going for custom boxes because it allows them to pack their products in beautiful-looking and nicely-fitting boxes while doing their bit for the environment.
How to Determine the Credibility of Packaging Companies?
The initial step in building a good working relationship with any company is to check the credibility of a business. A good outlook of a company on TV and Online Ads is not enough. There must be a strong bond between company and its customers, because it helps a company to keep their online customers’ trust for a long period of time.
Customers are not able to differentiate between a new packaging company and an experienced company because of the increasing rate with which new companies are stepping in the market. Every person who is in need of box packaging and wants to put an order, must check the company credibility by keeping following points in mind.
Check Customer Reviews
According to the statistics, 61% of the buyers read the reviews of customer before dealing with that company. While reading reviews whether positive or negative, a new visitor gets to feel that the brand is transparent and ready to own its image. New companies don’t have reviews of customers on their website, because obviously they didn’t function their services to anyone. On the other hand old companies have large number of reviews on various review platforms. Do read them before buying anything.
Strong Online Social Media Presence
Many customers won’t shop at a business who has a poor repute online. Building online brand credibility only works in tandem with company’s personal identity — even more, so for small businesses. You should check the company online platforms (like Facebook, LinkedIn, YouTube & Instagram etc.) to make sure that they are very responsive there & worthy enough to deliver what you need.
This analysis will enable the customer to judge how much active they are on their social media platforms and how much information they are sharing to educate their customers about the new packaging trends. Only successful companies (One like Roshan Packages) leverage content marketing to create a strong personal identity to build credibility and attract potential customers/ product manufacturers like you.
Customers and manufacturers see company’s profile before placing orders, it’s important to have a look through company’s profile & portfolio. Company’s products and services section is the most significant part of the business portfolio. Choose only the companies which have worked hard enough and have some great products under their belt..
Wide Categories of Packaging Boxes
Before putting an order, try to visit the company’s website and analyze whether their packaging categories are established or not? Are they manufacturing and printing the boxes you want to have? If they are showing very basic types and styles? If they are then it’s a new company and trying to grab as many customers as they can and at the end you might lose your money and time.
On the other hand, expert companies present a variety of packaging categories on their website, because of their long tenure served in the packaging industry.
Quickest Customer Service
Expert packaging companies take it seriously and give their customers a quick customer support as an indicator of trust. A company must be quick in response to their customers. If their customer service is too slow, then you should think twice about how much time they will take to deliver your packaging.