The world is currently facing a packaging waste crisis as a result of the plastic manufacturing industry nearly doubling in just 20 years, from 180 million tonnes to over 400 million tonnes annually. Packaging is still the primary cause of this growing issue, filling landfills to overflowing and contaminating the oceans in alarming quantities. Surprisingly, less than 10% of the seven billion tonnes of plastic waste generated worldwide has been recycled, meaning that the remaining plastic debris will persist in the environment for millennia. In order to raise awareness of the real-world consequences of packaging waste on our beaches, we also organised a Beach Clean-Up Drive in Clifton, Karachi, with IBA students.

Packaging is becoming more and more in demand as companies grow and e-commerce thrives. Even though packaging is essential for product ease and protection, single-use items, excessive plastic consumption, and non-biodegradable waste are accelerating environmental degradation. Long-term effects like increased carbon emissions, environmental harm, and resource depletion will result from this tendency if it is not controlled. Because of this, switching to environmentally friendly packaging is more important than ever. Recyclable, compostable, and biodegradable materials are examples of eco-friendly substitutes that preserve performance and efficiency while drastically reducing environmental harm.

Key Insights from RPL’s Sustainable Packaging Workshop

To address these pressing concerns, Roshan Packages Limited (RPL) launched Packaging 101: Sustainability & Innovation, a series of workshops intended to educate professionals, companies, and students about the implications of packaging waste and the need for sustainable alternatives. These classes provide a comprehensive understanding of packaging’s role in waste management, pollution, and climate change. They are taught by our Sustainability Marketing Manager, Rija Tayyab, and are held at esteemed colleges and corporate offices.

In addition to theoretical discussions, participants examine the relationship between waste management and packaging design and the three pillars of sustainability: reduce, reuse, and recycle. Participants concretely understand sustainable packaging through hands-on activities like painting boxes to promote creative reuse, balancing objects on paper to gauge material strength, and converting paper into flute structures to test endurance. Participants can examine and distinguish between recyclable and non-recyclable materials through a hands-on demonstration of RPL’s environmentally friendly packaging options.

Practical Sustainability in Packaging

We place strong focus on the safety of materials used to package food and beverages. The program educates participants on the dangers of BPA plastics, toxic coatings, and uncertified recycled materials. Food-grade packaging meets basic safety requirements and ensures that no hazardous materials will contaminate food. Companies that deal with consumables need to understand these key differences because they impact customer health and sustainability. These interactive discussions and expert-led Q&A sessions allow participants to have meaningful conversations about responsible packaging solutions.

RPL’s Commitment to Sustainability

As a pioneer in eco-friendly packaging, RPL actively reduces its environmental impact by implementing several green initiatives. We recycle all paper waste, use solar power and Roshan Ehad to cut carbon emissions by over 130 MT annually, and create boxes made entirely of recycled materials. Additionally, we have set the standard for water-based and recycled ink occasion packaging, promoting eco-friendly alternatives without compromising on quality. Our POS perforated cartons are another example of our commitment to waste reduction and responsible packaging.

Roshan Packages Limited continues to be a local business that supports global sustainability initiatives by enforcing stringent guidelines for environmentally friendly operations. We also recognise the importance of sustainable packaging for brands as more businesses prioritise the environment and search for packaging options that align with their values. By implementing these sustainability strategies, RPL continues to set the standard for eco-friendly packaging. By encouraging the industry’s widespread adoption of eco-friendly practices, we hope to persuade businesses to transition to more environmentally friendly packaging options.

Outcomes of the Workshop

The workshop has successfully taught professionals and students about sustainable packaging and responsible waste management. Through interactive exercises, participants gained knowledge of key sustainability concepts, looked into environmentally friendly alternatives, and gained hands-on experience with recyclable materials.

To explore safe and sustainable packaging options, reach out to Roshan Packages Limited.

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Setting the Vision for Pakistan’s Baking Industry

The Summit began with a strong vision for the future of the regional baking sector. During the opening session, prominent individuals including H.E. Rahmat Hindiarta Kusuma (Ambassador of Indonesia to Pakistan), Mr. Zaki Aijaz (Regional Chairman & Vice President FPCCI), and Mr. Faad Waheed (Former SVP ICCI) offered important perspectives on how Pakistan can establish itself as a significant player in the baking industry. They highlighted the necessity of elevating product quality, implementing international standards, and upgrading packaging to align with global demands. This vision was further emphasized in a dedicated session on “International Standards and Export Potential of Baked Goods,” where presenters underscored the importance of collaboration among packaging firms, bakers, exporters, and financial institutions to build a more robust export foundation for “Made in Pakistan” baked products

Roshan Packages’ Role in Advanced Sustainable Packaging

Mr. Zaki Aijaz, Vice President and Regional Chairman of FPCCI, represented Roshan Packages and discussed the significance of packaging in the baking sector. His presentation, named “Safe, Sustainable, Affordable Packaging for Baking,” emphasized how appropriate packaging safeguards products, promotes environmentally friendly practices, and maintains affordability for both companies and consumers. As mentioned during our Sustainability Investment Expo, implementing sustainable practices in various sectors has become increasingly crucial.

Four Pillars of Effective Packaging

He outlined four main aspects in which packaging has a significant impact:

• Safety – Proper packaging ensures that baked goods remain fresh and sanitary, which is essential for maintaining consumer confidence.
• Sustainability – Packaging must be recyclable and produced in methods that do not damage the environment.
• Cost-effectiveness – Companies require packaging that is efficient yet affordable.
• Export Standards – For success in international markets, packaging must adhere to worldwide quality and safety regulations.

The summit featured a technical session focused on advancements in the baking sector, during which Ms. Rija Tayyab, Marketing Manager at Roshan Packages, presented her insights. She talked about the newest packaging trends and how Roshan Packages is enhancing its products to satisfy both domestic and global standards. Her presentation highlighted how advancements in packaging can assist baked goods in addressing contemporary consumer demands while also being more eco-friendly.

Showcasing Smart and Sustainable Packaging Solutions

Roshan Packages set up a booth at the event to show a variety of packaging made especially for baked goods, such as:

• Food containers that keep items safe and fresh
• Pizza boxes that hold heat and protect the product
• Burger wraps that resist grease and are easy to use
• Cake and pastry boxes that keep the baked items secure and look good
• Fruit boxes and trays for holding bakery items and fresh fruit

Participating in the Pakistan Baking Summit was a significant opportunity for us at Roshan Packages. It wasn’t only about displaying our products; it was about hearing, understanding, and engaging in a larger dialogue. Engaging with bakers, entrepreneurs, and industry specialists allowed us to grasp their genuine packaging issues. It highlighted the importance of our efforts and reinforced that sustainable packaging is not merely a trend, it’s an obligation.

Contact Roshan Packages Limited today for high-quality, sustainable, and customizable baking packaging solutions.

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Karachi, a vibrant city perched along the Arabian Sea, grapples with a pressing issue that threatens both its natural beauty and environmental well-being – littering. The sprawling urban landscape, despite its vibrancy, is marred by the sight of litter strewn across streets and public spaces. Nowhere is this problem more pronounced than on the stunning beaches that line the city’s coastline.

The Litter Menace on Karachi’s Beaches:

The scenic beaches of Karachi, particularly Clifton Beach, are not just a natural treasure but essential for the well-being of the city’s residents. Unfortunately, these beautiful stretches of sand and sea are increasingly marred by litter. Plastic bags, bottles, and various forms of waste not only degrade the aesthetics but pose severe threats to marine life, ecosystems, and the overall health of the coastal environment.

Students as Environmental Stewards:

In the face of this environmental challenge, a glimmer of hope emerges – the students of Karachi, particularly those from institutions like the Institute of Business Administration (IBA). These young minds are taking the initiative to combat littering and pollution through organized beach cleanup drives.

Recently, the IBA Go Green Society, in collaboration with Roshan Packages Limited, undertook a Beach Clean Drive at Clifton Beach. Fifty students devoted their time and energy to tackle the litter problem head-on. Their efforts went beyond cleaning the beach; they symbolized a youthful commitment to environmental stewardship, setting an example for the entire city.

Benefits of Student-Led Beach Cleanups:

Engaging students in beach cleanup activities brings forth a multitude of benefits that extend beyond the immediate environmental impact. Firstly, such initiatives contribute significantly to environmental education. Participating students gain a hands-on understanding of the consequences of irresponsible waste disposal. They witness firsthand the impact of litter on marine life and coastal ecosystems, fostering a sense of environmental responsibility.

Furthermore, beach cleanups create a platform for community engagement. The collaborative effort required to clean up a beach fosters a sense of shared responsibility and community among participants. These shared experiences build a community of environmentally conscious citizens who are more likely to continue advocating for sustainable practices.

Participating in and organizing beach cleanups also empowers students, instilling leadership skills and a sense of agency. By taking a leadership role in organizing and participating in beach cleanups, students gain valuable organizational and teamwork skills that contribute to their personal development.

The visible impact of beach cleanups plays a crucial role in motivating students to continue their environmental advocacy. Cleaning up a beach provides a concrete and visible transformation of a litter-strewn area into a clean, inviting space, offering students a sense of accomplishment and reinforcing the positive effects of their efforts.

Roshan Packages Limited recognizes the significance of such initiatives in combating the litter problem. Our collaboration with the IBA Go Green Society for the Beach Clean up Drive at Clifton Beach is a testament to our commitment to a greener Pakistan. We believe in inspiring the next generation through such initiatives, instilling a sense of responsibility and environmental consciousness.

The battle against littering in Karachi, especially on its pristine beaches, is not an easy one. However, the efforts of students, exemplified by the recent Beach Clean up Drive at Clifton Beach, offer a ray of hope. Through education, community engagement, and visible impact, these students are not just cleaning up beaches; they are laying the foundation for a cleaner, more sustainable future.

Roshan Packages Limited salutes the dedication of these young environmental warriors and remains committed to supporting and inspiring initiatives that contribute to a Roshan Pakistan. The collaboration with the IBA Go Green Society is just one step towards a larger movement for a cleaner Karachi and a greener, more sustainable tomorrow.

Previously, we partnered with the Walled City of Lahore Authority (WCLA) to conduct clean up activities there in Old Lahore, see details in our September Newsletter.

See more on our tiktok

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There is, however, one locally owned business in Pakistan that is leading the winds of change: Roshan Packages Limited. Setting out to replace wooden boxes for exporting fruits in 2002, its operations expanded generously and has now become one of the leading packaging companies in Pakistan.  With a sustainable, circular approach, it has set the benchmark for an ideal green business model. It has incorporated all of the UN’s Sustainable Development Goals (SDGs) at the heart of its commitments, weaving them into all aspects of operations. From the right product design which is sustainable in a 360-angle, till post usage and everything in between nothing contributes negatively towards the environment.

Imagine opening your next product that’s been packaged by Roshan Packages. It’s got a very appealing design, it’s made from environmentally friendly material, the durability is impressive and the cherry on top, after you are done with it, it can be reused again or will biodegrade naturally. That’s the kind of product Pakistanis need to switch to, right now.

Roshan Packages is also shunning myths that being eco-friendly means compromising quality. They are producing, high-quality, high-value products holding the highest quality compliances and awards in the industry:

• Quality Management System ISO 9001
• Occupational Health and Safety Management System ISO 45001:2018
• Environmental Management System ISO 14001:2015
• SEDEX Approved Organization – 4 Pillars Certification i. Business Conduct ii. Environmental iii. Health and Safety v. Labour Law
• Avery Dennison Liner Recycling Program

Green innovation is also a very prominent feature for them. They are constantly exploring ways to increase resource efficiency like switching towards better technology and minimizing waste production. Roshan SunTao Paper Mills (Private) Limited is set to be a one-of-kind recycle-based paper manufacturing plant equipped with state-of-the-art waste management systems. On a smaller size scale, their trendy products like corrugated desk organizers, and mobile phone holders are just too good to be missed.

Their contribution as an environmentally responsible business extends towards uplifting their local community as well. From green events like tree plantations and waste management drives to contributing towards social causes like flood relief efforts, breast cancer awareness, and women’s inclusion, Roshan Packages Limited has a profound local presence.

With Pakistan rating higher among the most polluted and adversely affected countries by climate change in the world, businesses like Roshan Packages Limited are helping set the right course of action for sustainable development.

In conclusion, Roshan Packages Limited is a leader in sustainable business practices and is committed to reducing its impact on the environment and promoting sustainability throughout its operations. By implementing these initiatives, the company is making a positive impact on the planet and setting an example for other businesses to follow.

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Showcasing Sustainable Solutions

At the heart of the expo, RPL unveiled its commitment to sustainable packaging solutions. From eco-friendly materials to cutting-edge designs, our stall showcased how Roshan Packages Limited is leading the charge in environmentally responsible packaging practices.

Distinguished Visitors at the RPL Stall

Our stall garnered attention from esteemed dignitaries and industry leaders who recognized the importance of sustainable initiatives. Notable figures, including Senator Sherry Rehman Former Minister of Climate Change of Pakistan, Ms. Brigit Lamm Country Director Friedrich Naumann Foundation for Freedom Pakistan, Mr Bilal Anwar CEO National Disaster Risk Management Fund Pakistan and Mr. Najy Benhassine Country Director WorldBank engaged in insightful discussions, reinforcing the significance of corporate responsibility in the pursuit of a greener future.

Dynamic Interactions and Networking

RPL actively participated in interactive sessions and networking opportunities, fostering connections with like-minded professionals and organizations. These engagements provided a platform to share our sustainable practices, gain valuable insights, and explore potential collaborations that align with our vision for a more sustainable and responsible future. Roshan Packages Limited’s CEO took the stage at the fireside chat titled ‘Sustainable Consumption and Production and Green Jobs’ with representatives from UNEP and other packaging companies. He highlighted RPL’s commitment towards sustainability and capacity building as well as highlighting the opportunity for Green Jobs as the country makes the Green Transition.

Moreover, our Corporate Affairs and Sustainability Manager Ms. Rija Tayyab was invited as a Panelist at the Sustainable Development Conference on the panel titled Sustainable Agriculture. She joined esteemed panelist such as Mr. Dr. Abid Qaiyum Suleri, SDPI Executive Director, Mr. Malik Amin Aslam Khan, former Minister of Climate Change, Mr. Zafar Masud, President The Bank of Punjab, and other notable leaders in sustainable agriculture. In addition to Roshan Packages Limited’s involvement in sustainable agriculture packaging and the importance of innovative technology in curbing food loss, she highlighted RPL’s initiatives to educate farmers and raise awareness about the proper packaging and transportation of fruits and vegetables as a means of reducing food loss.

Moreover she participated in a policy debate on Green Transition in South Asia, hosted by SDPI in collaboration with the World Bank. Addressing key issues from environmental pollution to the economic benefits of a Green Transition, our participation underscores our commitment to sustainable development. As well as representing Roshan Packages Limited at the Roundtable on 𝗣𝗹𝗮𝘀𝘁𝗶𝗰𝘀 𝗰𝗶𝗿𝗰𝘂𝗹𝗮𝗿𝗶𝘁𝘆; 𝘄𝗮𝘆 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝗮𝗻𝗱 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 in collaboration with UN Environment Programme GO4SDGs. She joined distinguished panelists from the industry, academia and the UN such as Ms. Adriana Zacarias Farah from GO4SDGs UNEP, Mr. Khurram Shah from PepsiCo Pakistan : Ms. Aatekah Mir-Khan from Nestle Pakistan, Ms. Young-Ran Hur, UNEP, Mr. Ali Syed, CEO Ouroboros, Mr. Kashif Tipu, DC Larkana, Mr.Muhammad Bin Shahzad from Tetra Pak and Mr. Sahib Alam khan from WWF – Pakistan.

Looking Ahead: A Shared Commitment

Our participation in the Sustainability Investment Expo solidifies Roshan Packages Limited’s commitment to sustainable development. As we leverage the connections made and insights gained, we look forward to future collaborations that push the boundaries of innovation in sustainable packaging.

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Eco-Friendly Packaging Takes Center Stage

Our stall at the Expo was buzzing with excitement as visitors from all walks of life explored our wide range of eco-friendly packaging products. In today’s world, sustainability is not just a buzzword; it’s a way of life. Roshan Packages Limited understands the importance of eco-conscious packaging solutions and has dedicated itself to making a difference.

Honorable Guest – Governor of Sindh, Mr. Kamran Tessori

We had the privilege of hosting the honorable Governor of Sindh, Mr. Kamran Tessori, as our Chief Guest. During the event, our CEO, Mr. Tayyab Aijaz, took the stage to introduce the rich legacy of service that Roshan Packages Limited has built over the years. He also highlighted our remarkable transformation in the packaging sector of Pakistan, impressing not only the attendees but also the Governor himself.

A Homegrown Success Story

Our journey, which began in Pakistan, has now expanded its reach to serve global FMCG giants. The milestones we have achieved in the packaging industry have truly surprised Mr. Kamran Tessori, the Governor of Sindh. Roshan Packages Limited’s commitment to excellence and innovation was on full display, and it was gratifying to see our accomplishments being recognized and celebrated at such a prestigious event.

International Support and Enthusiasm

The 3P Expo was not just a local affair; it attracted attention from foreign dignitaries as well. We were honored to receive support from esteemed foreign guests, including the Consulate General of the Sultanate of Oman in Karachi, Pakistan, H.E. Mr. Eng. Sami Abdullah Al Khanjari. Their presence underlines the international recognition of our efforts and the quality of our products.

The enthusiasm from visitors was overwhelming. The Roshan Packages Limited booth became a hub of innovation, where experts and enthusiasts came together to explore the latest trends and technologies in the packaging and printing industry.

Roshan Packages Limited’s participation in the 3P Expo was a resounding success. The event not only provided us with a platform to showcase our innovative solutions but also allowed us to connect with industry leaders, government officials, and international dignitaries. Our commitment to eco-friendly packaging, our remarkable journey, and our international recognition were all on full display. Roshan Packages Limited is not just a company; it’s a symbol of excellence in the packaging sector of Pakistan and beyond. We look forward to many more such opportunities to share our vision and innovative solutions with the world.

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Roshan Packages Limited or RPL is a one-of-a-kind business in the region. Based on the principles of ethical functionality, it has stood apart for its commitment to protecting the local environment meanwhile operating on high business performance. Unlike most local businesses which damage water, land, and air with their non-compliant practices, RPL has rather set precedent in the opposite direction. Its low carbon footprint, minimal waste generation, and renewable resource consumption have minimal to negligible negative impacts on the local environment. 

RPL’s 2023 Sustainability Conference was themed ‘The Circular Economy: Towards a Roshan Pakistan’. Circular economy, a concept by British economist, David Pearce, has evolved and gained huge recognition around the world since its conception in the 1980s. Its ‘cradle to cradle’ model is now acknowledged as the better alternative to the conventional and linear ‘take-make-waste’ model. Linear practices have been a significant contributor to climate change as environmental consideration for doing business is overlooked.

The conference comprised three main panel discussions that were chaired by senior industrial experts, aspiring entrepreneurs, and local government officials. The Chief guests for the event were Mr. S M Tanveer, Minister for Industries, Commerce, and Energy, and Mr. Kashif Anwar, President of the Lahore Chamber of Commerce. The attendees included representatives from different companies, media personnel, esteemed educationists, and aspiring students.

The event kicked off with an opening note from the CEO of Roshan Packages, Mr. Tayyab Aijaz Qureshi, he walked the audience through the history and vision of the Roshan group. He also emphasized the need for all stakeholders to synergize efforts for sustainable practices in the economic sector. Mr. S M Tanveer, Minister for Industries, Commerce, and Energy, then addressed the audience. He spoke at length about the severity of climate change’s impact on Pakistan and the need for the country to shift towards sustainability. Mr. Kashif Anwar also addressed the audience and emphasized the importance of bringing the needed change for the national interest.

The First panel’s discussion centered around the circular economy and the role of multinational companies in Pakistan. This robust panel explored the accomplishments and challenges of global and local circular economic initiatives. The panel strongly agreed that renewable and recyclable resources need to be fully incorporated as packaging materials to address packaging pollution. The panelists included; Mr. Jawwad Imtiaz Ahmed, Sustainability Manager, PepsiCo; Aatekah Mir Khan, Senior Manager, Public Affairs and Sustainability Nestle Pakistan; Ms. Amina Khalid, Corporate Affairs Manager McDonalds Pakistan, Murad Akram, Legal Director at Coca-Cola CCI, Hammad Haider, Senior Manager of Corporate Affairs at METRO Pakistan and Babar Nizami, CEO Pakistan Today, Publishing Editor Profit.

The second-panel discussion was themed on innovations in a green economy. This insightful discussion included panelists Mr.Shayan Sohail Sarwar, Chief Operating Officer at PakVitae (Pvt) Lt; Ms. Sana Nauman Chaudry, Chief Executive Officer and Founder, of BreathIO; Mr. Saif Hasan, Director, Lulusar; Mr. Muteeb Siddiqi, CEO at the Vertical; Abid Ameen, Head of Operations and SC Beverages at PepsiCo and Ali Syed, Founder Ouroboros. Some of the key ideas that came up included the high success rate of start-ups leading environmental change, nationally and internally, and the need for prioritizing sustainability to become more resilient to climate change.

The last panel discussion was themed circular economy and women: the opportunities and challenges in Pakistan. Valuable insights surfaced on how the journey of a more equitable economy in Pakistan can become a reality. This discussion included Ms. Sam Ali Dada, Co-founder, of Women Business Network and Former President of Women Chamber Lahore; Ms. Sabahat Bokhari, Head of Diversity & Inclusion, Jazz; Ms. Wajeeha Mohsin, HR Director, ServicePath Canada; Ms. Zillay Mariam, Managing Director ISP Environmental Solutions and Rija Tayyab, Marketing Manager Roshan Packages Limited.

Pakistan is one of the most vulnerable countries to climate change. It has and will continue to wreak havoc on mass scales. The sensible way forward is to prepare ourselves to withstand the impacts. Gatherings like that of Roshan Packages’ sustainability conference contribute significantly to exploring practical solutions for environmental readiness. As the conference stressed, the key contributor to bringing the needed change is prioritizing sustainability among institutions and consumers alike. Prioritization and adopting sustainable practices like circularity can bring about a resilient Pakistan.

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In recognition of the long-lasting friendship between Ethiopia and Pakistan, H.E. Jemal Baker planted a tree at the facility. The planting of the tree is not only a symbol of our commitment to sustainability, but it also reflects Ethiopia’s dedication to building a greener future.

As responsible corporate citizens, we are committed to promoting sustainable business practices and environmental stewardship. We are honored by H.E. Jemal Baker’s gesture and grateful for the opportunity to host him at our plant.

We extend our thanks to H.E. Jemal Baker for his visit, and we look forward to the opportunity to strengthen our relationship with Ethiopia and build a brighter future for all.

Situated in the Somali Peninsula also known as the Horn of Africa, Ethiopia is one of the oldest independent countries in the region. It is also the second most populated country in Africa with a population of around 120 million people. It is host to a variety of vibrant cultures and spectacular natural beauty. 

Being a developing country coupled with a post-pandemic crisis, Ethiopia is also facing strong challenges like poverty, the need for development, lack of resources, and environmental degradation. However, it is weathering the storm with utmost persistence. With the peace treaty established with TPLF in the year 2022, the country is steadily making progress as a strong nation. 

The Circular Economy is an emergent concept coined by Genevieve Reday and Walter Stahel in 1976 in a report by the name of ‘The Potential for Substituting Manpower for Energy” to the European Commission.  It was drawn in the shape of loops to interconnect the idea of an economic model that retained materials in the product cycle for as long as possible. This concept has now gained tremendous momentum from around the world, making it a more practical alternative for linear development. 

Linear development is a concept that is based on the idea of a take-use-dispose model. This model has been the root cause of the environmental degradation of our planet for decades. Ethiopia like other responsible countries is incorporating the circular economic approach in its economic activities.  

It has in particular taken concrete steps to encourage the usage of sustainable packaging in recent years. In 2019, the Ethiopian government banned the usage of single-use plastics- which still is nearly half of the plastic waste generated globally. The ban comprises of the manufacture, import, and supply of single-use plastic products like luggage, straws, and cutlery.

The Private sector is also playing an active and dominant role in promoting sustainable packaging in Ethiopia. Different innovative alternative solutions are being practiced across different companies. For instance, different packaging companies have introduced biodegradable packaging, made from botanical materials. These materials are renewable with minimal to no negative environmental impacts. 

Moreover, they are investing in new innovative technologies that are esthetic, contain high value, and promote resource conservation. One such technology is 3D printing. 3D printing is largely custom-made, by default designed to make packaging as per need, therefore, helping with resource conservation and waste minimization. 

The general consumer trend in Ethiopia is also significantly inclined toward using sustainable practices. For instance, jute bags are a common sight there for shopping and general carrying of goods. Also, proper systems are in place to reuse materials like glass bottles. They are collected and made available for consumption in an organized way, which is a perfect example of how Ethiopian consumers and producers have incorporated product circularity into their daily lives. 

The demand for green products and packaging has also increased over the years, acting as an external pressure for businesses to incorporate sustainable practices in manufacturing and operations. Balda, A., & Singh, R. In their study ‘Driving Forces towards the Adoption of Sustainable Supply Chain Management Practices: Empirical Evidence from Manufacturing Industries in Ethiopia’ highlighted that higher consumer demand for greener products is acting as a significant driver for companies in Ethiopia to adopt sustainable supply chain practices. 

Ethiopia holds immense potential to immerge as a successful circular economy model. With an existing consumer and investor demand for greener products and increased investment in green practices, Ethiopia is set to become an example that other countries can follow for implementing sustainable development goals in their regions.  

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One of the main reasons for the importance of sustainability in packaging is the impact it has on the environment. Traditional packaging materials, such as plastic and styrofoam, can take hundreds of years to degrade and can harm wildlife and ecosystems. In contrast, sustainable packaging materials, such as corrugated boxes and bioplastics, can be easily recycled or composted and have a much lower environmental impact.

According to a report by the World Wildlife Fund (WWF), the world produces over 300 million tons of plastic annually, with roughly 8 million of that ending up in our oceans. Plastic pollution is a major environmental concern and affects not only marine life but also terrestrial animals, and even human health. As a brand, it is important to understand the impact of your packaging on the environment and take steps to reduce that impact.

Another reason for the importance of sustainability in packaging is the impact it can have on a brand’s reputation. Consumers are becoming more aware of the environmental impact of their purchases and are looking for brands that align with their values. By using sustainable packaging, brands can demonstrate their commitment to environmental responsibility and attract conscious consumers.

According to a survey by Nielsen, 66% of global consumers are willing to pay more for products and services that come from companies that are committed to positive social and environmental impact. As a business, you can tap into this market by investing in sustainable packaging.

Sustainability in packaging can also be beneficial for a brand’s bottom line. Using sustainable packaging materials can help reduce costs associated with packaging materials and disposal. Additionally, by appealing to environmentally conscious consumers, brands can increase sales and gain a competitive advantage.

Corrugated boxes, for instance, are a great sustainable packaging option that can provide protection and cost-saving benefits. Corrugated boxes are made from renewable resources and are 100% recyclable and biodegradable. They are also lightweight and durable, making them an ideal packaging solution for businesses. Furthermore, corrugated boxes can be designed to be reusable, which can further reduce packaging waste and costs.

In conclusion, sustainability in packaging is not only important for the environment but also for the reputation and bottom line of a brand. As consumers become more environmentally conscious, brands that prioritize sustainability in packaging will be at an advantage. Corrugated boxes are a great sustainable packaging option that can provide protection and cost-saving benefits. Brands that invest in sustainable packaging will be able to appeal to environmentally conscious consumers and reduce their environmental impact. By taking action now, you can not only make a positive impact on the environment but also create a competitive advantage for your business.

Roshan Packages Limited is an environmentally friendly company that understands the importance of sustainability for your business. Reach us at info@roshanpackages.com.pk to receive a free packaging consultation.

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