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Message from the

Chief Executive Officer

Tayyab-Aijaz-Qureshi

Dear Shareholders,

The world has changed immensely over the last year. Not many foresaw the disruption that COVID-19 would bring into our lives and businesses, or the way the pandemic has changed the economic landscape. However, our company has come out of the pandemic stronger than ever. Where many have seen their fault lines exposed, we stand tall and proud.

For the past few years, we have been engaged in streamlining and digitalising our processes and building our capacity. Our large volume customers remain our utmost priority and our vision is to allow seamless packaging production according to their changing needs. When a company chooses us as their packaging partner, we take the designation seriously and assist them in finding the right solution for their business. Our e-commerce platform, roshpack.com, was formed in 2018 and focused on providing packaging solutions to small and medium businesses. It now provides packaging to businesses across the country, at their convenience. During the lockdown, the packaging industry was declared an essential business, along with the health, food and transportation sectors, proving our importance in supply chains across the country. Our employees took this responsibility seriously and, while following SOPs, went above and beyond to provide the best quality and services to our customers. When our suppliers faced difficulty in sourcing raw materials, our Supply Chain Team stepped up to facilitate sourcing locally and abroad. Similarly, we ensured that the supply chain for our essential business customers remained intact no matter what. When pharmaceutical and FMCG orders saw an exponential increase, we were there to fulfil the needs of the time.

Even though there was uncertainty at the beginning of the lockdown, our orders have actually seen an increase over the last quarter. This is because of our focus on customer service, quality, and innovation which allowed us to meet the changing demands of our customers. Roshpack particularly saw an increase in demand for restaurant packaging as eateries shifted to takeout and deliveries. 2020 has changed the way businesses operate and we plan on being at the forefront of innovation and transformation. We will work with our customers to provide end-consumers with clean, green and innovative packaging and our aim is to become Pakistan’s Preferred Packaging Partner no matter what industry. Our plan for the year moving forward will be a continuous focus on value addition to our customers’ products, excellent customer service, and increased accessibility. We will be particularly focusing on e-commerce and digitalisation as a way to expand our presence across the globe and to provide businesses with the best packaging solutions at their doorsteps. We are ready to reimagine ourselves for a changing world in order to strengthen our position as a company. We also see massive growth in Pakistan manufacturing industry as CPEC picks up speed and COVID-19 fades away. As the economy recovers and moves toward localization, we are ready to meet a higher demand for all kinds of packaging. We have come out of this unprecedented situation with our numbers aligned and heads held high. We are now ready to take on larger frontiers.

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