Do People Notice Details in Packaging?
Do you wonder if your consumers notice the details in packaging before consuming the product? Usually embossed or engraved surfaces, geometrical shapes and silhouettes in packaging are some of the things that are added to make it look unique. Designing the packaging can be expensive so it’s better to have knowledge of some possible outcomes.
Simplicity vs. Creativity: What Sells?
Generally simplicity and creativity are seen as two separate worlds altogether with few exceptions. Some designers prefer a minimalist view of packaging, others think that packaging must show off the brand no matter how flashy or pompous it is. Both sides have some pros and cons which is why we conclude that there isn’t some general formula or a golden recipe for packaging that works. Some designs work and some do not.
So the question is, which designs do the trick? The answer is the same old predictable and hated phrase, “it depends!”. Let’s take a look at a few examples:
The first example is of a honey bottle of BeeLoved Company. The design, at first glance is really awe worthy. Polygon pattern of the bottle resembling the honeycomb seems very interesting, different and creative. But wait, when you think of it from the consumers’ perspective, one can’t decide whether to laugh or be frustrated. When you look at the practicality of it, how can one devour each and every drop of the honey from the nooks and corners of the geometrical bottle? A lot of it would be left on those corners inside, making it impossible to retrieve the remnants and leaving the consumer frustrated at the waste.
The second example is of a juice Company producing natural juices. They came up with a fantastic idea when they made their juice bottle shaped like a bulb, resonating their slogan “the juice that makes you glow”. It also includes minimal labeling and is practical unlike in the honey bottle case above.
Another example is of teabag hangers, a packaging design which is extremely cute. However this design can be a huge headache for the logistics and production department. Each teabag is in such a shape that it looks like a t-shirt hanging from a hanger. The design is no doubt creative, but unlike the usual tea bags, this would cost more in terms of material. Also it is a nightmare from the logistics point of view.
So what do we learn from this? That some of the most creative and pretty looking packaging might not be practical and may cause frustration instead of satisfaction for the consumer. Simple and smart solutions are better which are also practical as well. Avoid making a trade off between creativity and practicality. Look for a smart way to cater both. A simple minimalist carton box leaves a lot of space to be creative. A ribbon can be added or text style can be played with.
For more information on how Roshan Packages manufactures innovative packaging, click here.