How to make your brown boxes look lovely with white printing!
A simple white text printed on Kraft brings stunning results. In this article, we show you some ideas on using space on your Corrugated box and spicing it up with a unique pattern.
Finding the right tone for your brand’s packaging isn’t an easy job. In fact, it influences many of your business areas – sales, brand awareness and even “share-ability” of the images of your products on social media. In other words, it is a decision that requires some thought put into it.
Here’s a solution that’s not only a safe choice but it’s eye-catching too. Let us introduce you to the white ink printed on Kraft paper of a corrugated box. Before we dig deeper into that concept, let’s clear up a simple question
What’s the advantage of using 1 color over multiple?
There are several reasons.
- 1 color is less of an investment than a design with multiple. That means that choosing to print in white can be a less costly choice for you.
- It looks elegant – just like dark print. Black is associated with elegance, but a white minimalistic design does the job as well
- Brown Corrugated paper gives your packaging design a warm and natural vibe.
Many brands choose minimalism over excessive designs as this is a great way of letting the natural colors, textures and tones do the talking.
What ideas can you implement to make your boxes look stunning?
1) An Unprecedented Logo-Focused Font
The universal beauty of simplicity work across many industries, products, and customers.
Above, you can find an example of using white on a corrugated box for gifting. Birchbox likes to try various things in its design quite often. One of their ideas was white on Kraft as well – an original font that uses most of the upper-wall space. A handwritten-like print adds a personal touch to the box, which – in the case of gift boxes – is a highly recommended technique, as people like to be treated specially.
2) Details in the design
Another idea is to use a tiny white imprint and let the organic brown carton box speak for the brand. Such an idea was fabulously developed by a Swedish design studio Kurppa Hosk in their corrugated boxes.
3) Embrace the whole print space
While minimalism rocks the e-commerce industry, it’s not the only approach.
A design by dn&co from New York, made for the British furniture company Isokon Plus, seized the opportunity to create a universal imprint on varying sizes of the packaging. The modern font, white ink and adding a 3D effect by dissecting the company’s logo into two walls are the details worth appreciating.
As all of the examples above prove, white-ink imprint on kraft paper is quite powerful and inspiring. It can be applied to packaging for a vast range of products – from cosmetics and food to furniture. It actually might be something for you too!
If you are looking for a fresh look in the design of your boxes, a white imprint might be just the solution for you.
Take a look at Corrugated Products at our Online Store RoshPack: www.roshpack.com