custom boxes
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Why an Effective eCommerce Packaging is Required when it Comes to Selling Online

custom boxes

Why an Effective eCommerce Packaging is Required when it Comes to Selling Online

When it comes to creating a brand, a lot of hard work is required. From creating a product to making its labels, custom boxes and what not is a long series of work and commitment. The ultimate goal is to put out a product that customers genuinely love and use. As the world of e-commerce is growing day by day, it is becoming hard to stay in the business. Sellers are always trying out new ways to give their buyers a great experience when it comes to their product. That where product packaging comes in and it is one of the best marketing tactics to make your mark in the market. 

  • Use Custom Packaging for Clients

If you pack each product in their own custom-made boxes and packages, it gives customers a special feeling. Like the product was made with love and special attention connecting to them. When customers show these boxes to other friends and relatives, they will also be interested in your brand. You can also add custom notes with your product so that the customers feel like it was catered to them. 

  • Brand your Product Well

There are quite a few factors which go into eCommerce branding. Things such as logos, brand name, label and text, colour schemes etc are what define your brand. You need to choose them for your packaging to represent your brand.

For example, if your brand is targeted at a younger audience, you need to add vibrant colours and patterns. The logo outside on the Carton Box represents the identity of your business to customers and anyone else who sees it. 

  • Be Creative but Authentic

You can try out new textures, patterns and schemes to see what works best for you. Lots of big brands like Pepsi keep on changing their packaging to stay updated and fresh. Your ideas, however, should be genuine and exclusive to your identity. It is good to use out of the box ideas and content while you are choosing your packaging. Not only you can catch customers attention, but you can also keep them hooked. 

  • Add More Value to your Packaging

There are always a few extra factors you can add to increase the value and improve your packaging experience.

For example, a customized note address to your customer. A complimentary product once in a while can also help. Try adding your business card and a tissue labelled with your company’s logo. You can also use a custom tape to pack your corrugated packaging from the outside. 

  • Your Packaging Should be Memorable

One very important aspect of choosing a packaging design is to choose something that is easy to remember for customers and stays in their mind for a long time. Your outer packaging is the first thing the customers come in contact with when they buy your product. It should represent your brand well, with labels, logos and descriptions where required. When you use custom packaging or add some factor that will actually help them to recognize your brand wherever they see it. 

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Roshan Packages helps bring theories to life for ACCA students

Roshan Packages helps ACCA students bring theories to life!

A group of ACCA students from SKANS School of Accountancy visited Roshan Packages Limited’s state of the art corrugation packaging plant located in Sundar Industrial Estate Lahore last week and learnt about the entire manufacturing process from the raw material stage in the form of paper, to the end product i.e. corrugation boxes. The youngsters, consisting of ACCA affiliates and ACCA qualified students, were able to get up close to the working manufacturing machinery and see first-hand, the range of technical processes involved in manufacturing of what appears to be a simple carton box to a layman.

As soon as the students arrived they were at first given a presentation of an overview of Roshan Packages Limited’s past, present and the future prospects by the marketing team of Roshan Packages. The ACCA students showed quite an interest when being informed about around a 1000 job openings at Roshan SunTao Paper Mills Pvt. Ltd. which is set to open in 2019, reducing costs as well as using eco friendly processes and machinery. After the company’s background, the focus of the visit shifted towards the ACCA students about how they can achieve the soft skills and how their hard technical skills are applied in the corporate world. HR team of Roshan Packages educated the youngsters on how they need to behave in an interview or an organization despite having the technical skills, the importance of interpersonal skills was deemed mandatory.

The HR team further took great interest in students’ mental well-being when entering the job market and helped out by providing them the key insights and useful techniques from the perspective of a company’s HR and what they are looking in a potential candidate. The discussion took a very interesting turn when a member from Finance department of Roshan Packages answered student’s engaging and relevant technical questions.

The ACCA students were pleasantly surprised to know that Roshan Packages limited is an ICAEW approved employer as well as an ACCA approved employer. Ms. Sehr Abid, from the placement office of SKANS School of Accountancy said, “This was a fantastic opportunity for the students to see an industrial environment with real world examples of how a packaging company works. Being able to bring the theory of what the students have been learning, to life is invaluable. I’d like to thank Roshan Packages Limited for working with us to make this possible for the students. I think the students were all extremely engaged, listened intently and absorbed each and every word”.

Following the Corrugation plant visit, at the lunch arranged by Roshan Packages, a student enthusiastically told about her experience: “It was more interesting than I thought it was going to be. Seeing how much goes into a business is fascinating and knowing that Roshan is an ACCA and ICAEW approved employer was really encouraging”. The students were found contemplating about their future plans over the lunch and asked the Roshan team any remaining questions that they had.

SKANS School of Accountancy which is based in New Garden Town in Lahore, aims to be one of the leading business schools in the field of Professional Accountancy Education. It has developed an expertise in the realm of CA (Pak), ACCA (UK), CIMA (UK), CAT (UK) and CISA (USA).